Podcast intros come in all shapes and sizes. Some contain a simple introduction spoken by the host, while others are elaborate audio jingles that last between 30 to 90 seconds.
Yes, a 90 second intro.
Audio Is An Intimate Connection
When you’re listening to a podcast, it’s a very intimate connection. More so than watching a show on video, you can connect a bit more when listening to someone’s content. Especially when you’re performing other tasks, you can take this podcast with you.
Have you ever listened to a podcast while you pooped? I have.
It’s a bit more difficult to get the true movie experience when you’re on the toilet, unless you have an amazing sound system in your bathroom. Which I don’t
As your podcast is starting, you can assume that the listener has your uninterrupted attention for the first 2 to 2-and-a-half minutes. Even for a listener who is brand new to your show, this is your chance to catch them. If you have an elaborate intro, your chances of losing that new listener increase greatly.
My Intro Is Awesome, Should I Lose It?
No. I just want to share my opinions on how I think intros can do more harm to your podcast than good. You have the opportunity to audibly connect with your audience right at the beginning of your show, so why not take advantage of that?
You can have your elevator pitch and also provide a summary of what the listener can expect in the episode.
People want your content, so there’s no need to pad anything between your contact and your listeners. Let’s just make everybody happy.
Bonus: “What Have You Been Up Tos” Are Podcast Killers
I can’t tell you how many podcasts I’ve listened to, and currently listen to, that spend the first 30 minutes of the show doing “What Have You Been Up Tos” at the beginning of the show.
Yes, as a listener we are interested in what you’re doing in your spare time (that sounds a lot more weird typing it out) but that’s why we all have Instagram and Twitter.
I use Overcast to listen to podcasts, which has a customizable skip feature. I have mine set up for 30 seconds so I can skip through uninteresting introductions or inapplicable advertisements.
Honestly, I’m tired of SquareSpace, Blue Apron and HIMs.
It’s a bummer to have to skip through people’s content. When there’s just so much unrelated filler to the expectation of that podcast’s episode, I gotta do it. So be smart, plan your show accordingly and be respectful of your audience’s time and attention!
Ready to get your podcast edited, mixed and mastered (even with intros)? Let’s work together!